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4/27/2007

Media Contact:
Laurie Michelle Dent
Adventure Technologies
lauried@slickfishlure.com

Avoid Getting Stuck in the Weeds:
Lure Exposes Hooks Only When a Fish Strikes
Slickfish™ Lures are the only lures with RETRACTABLE TWIN HOOK technology.

DALLAS, TEXAS - Adventure Technology introduces the first and only lure with retractable hooks, which solves the problem of catching weeds and debris when casting in mossy, wooded, or heavily covered areas. The Slickfish lure--designed for serious fishermen and professional anglers--is a colorful plastic lure fitted with a trigger mechanism that pops the hooks out when a fish strikes.

Designed to mirror the movement of a wounded shad, Slickfish lures fall slower that traditional lures and stay in the strike zone longer, attracting more bass. Because of the retractable hooks, Slickfish lures are versatile and glide effortlessly through any body of water--including shores, docks, or open water--giving serious fishermen a sustainable, competitive edge. Slickfish can also be used as a conventional lure in open water by releasing the hooks before casting.

"A fisherman's got about 40 lures in his tacklebox, and he knows the top two that work," says Jimmy Everett, a top guide on Lake Fork in Texas. "A new lure has to show its worth right away to make it as a top pick for serious fisherman. Slickfish does just that, and it's always in my top two."

Each Slickfish lure is made by hand, instead of a machine, and is easy to set on a braided line.

About Adventure Technology
Texas-based Adventure Technology conceptualizes, engineers, and manufactures solution-oriented products for a variety of industries, including sporting and recreation equipment. The patented Slickfish lure was launched in 2006.

For more information about Slickfish Lures, or for purchases, visit www.Slickfishlure.com.

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FAST FACTS

“We figured, since fishing’s been around since Adam, how can we possibly find a new way to fish? Then we thought of the Slickfish lure.” —Wes Cox, founder and president, Adventure Technologies

	Slickfish lures are the first and only lure with retractable hooks
	Slickfish lures are snag-free, allowing for fishing in mossy, wooded, or heavily covered areas
	Slickfish lures fall slow and stay in the strike zone longer than other lures
	Slickfish lures have only two moving parts—a spring that controls the hooks and a slip trigger that pops the hooks in place
	Slickfish lures are ideal for professional anglers in tournaments, and serious fishing enthusiasts casting from the water’s edge or shores and docks
	Slickfish lures are versatile and allow for different types of fishing (“walking the dog,” etc.)
	Slickfish lures are designed to mirror the movement of a wounded shad
	Slickfish lures are easy to set on a braided line
	Slickfish lures are handmade—not cranked out by a machine
	Slickfish lures can be used for conventional fishing in open water by releasing the hooks via the trigger mechanism

The perfect catch is a 22-pound bass. The perfect catch-all is a Slickfish lure.

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