GAME COMMISSION ANNOUNCES DEADLINE FOR ADS IN DIGEST

Pennsylvania Game Commission Executive Director Vern Ross today announced Liberty Press Publications, publisher of the Pennsylvania Digest of Hunting & Trapping Regulations, has set April 1, as the deadline for advertising copy in the 2005-2006 Digest.

"To offset costs, the Game Commission went to a magazine-sized Digest and began accepting paid advertising," Ross said.  "Ad revenues have saved the agency more than $400,000 over the past four years.  In addition to improving Digest content by going to a larger, full-color format, the ad revenues also enabled the agency to begin including in the Digest a 'Hunting Annual' insert filled with valuable information on wildlife and its management."

Last year, Ross noted, the agency paid slightly more than $12,500 for nearly 1.4 million copies of the 2004-2005 Digest.  Without advertising revenues, the Game Commission would have paid nearly $150,000 to publish the Digest.

A copy of the digest is given to every license buyer, and a current copy is posted on the agency's website (www.pgc.state.pa.us) under the "Hunting-Trapping" section.  The 2005-2006 Digest will be posted on the website on July 1.

Liberty Press serves as publisher and handles all advertising accounts for the digest. Ad rates range from $10,300 for a full-color page to $495 for a classified box ad. Promotional advertising does not constitute endorsement by the Game Commission or Liberty Press.

For additional advertising information concerning the Pennsylvania Digest of Hunting & Trapping Regulations, contact Guy Van Dyke at Liberty Press Publications. The toll-free telephone number is 1-800-296-6402.

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